Some friends and I had a catch-up meal at the massive restaurant they have on the South Bank, right next to the Royal Festival Hall on a Friday night. You can imagine how busy the place was. Given the volume of customers they turn over, the service is pretty good there. It's friendly and prompt, and satisfactory enough to make you feel like you're not in a fast food restaurant. However, the food was not quite up to scratch: insubstantial mushrooms with polenta to start, a steak that was a little tough and a chocolate fondant that reminded me how important it is to do basic dishes well.
Again, I'm not trying to rag on Strada here, but I do expect more because they can do better. Compare this with Pizza Express who never seem to let you down, and I was a little upset. I realise that getting great food out to tables in a hurry in a packed restaurant is a tough challenge, but as the saying goes: if you can't handle the heat... I can't imagine Pizza Express presenting me with a side comparable to the mushy potatoes and onions I got with my main course.
There are a few mitigating features about the meal though. Strada has the delightful habit of giving everyone bottled tap water at the table: superb. It is also a very large restaurant, busy at all times of the day. They are also serving a more diverse menu than Pizza Express, which always makes things a bit more difficult.
The last point to make is that I don't think Strada really need to change much if they keep rolling out the tables as easily as they do : there will always be punters ready to jump onto a table any time after six in the evening. They'll continue to do what they do, regardless of what I think, or in fact what anybody might think. Tables will be occupied, money will be made and food will be eaten, even if it isn't up to scratch.
I think the Strada London restaurants need to focus on consistency. Like you I've had both great and not so great meals at the same branch. They could do so well if they were able to put out the same high quality meals they are capable of at times.
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